Marketing & Sales
mobi |eng | 2015-10-17 | Author:Heather LeFevre

Phil’s commute the next morning has us backtrack by car down the hill, across the paddocks and over to the commuter rail station. We park and catch a thirty-minute train ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2003-02-24 | Author:Scott Bedbury & Stephen Fenichell [Bedbury, Scott]

MasterCard: Priceless Emotions Many people in the service industries have a hard time accepting that their “products” rely on emotional connections with consumers. What, they ask, is the emotional depth ...
( Category: Management & Leadership December 2,2017 )
epub, pdf |eng | 2011-07-11 | Author:Cooper, Robert G. [Cooper, Robert G.]

Purpose of Stage 1: Stage 1 is a relatively quick, internal scoping of the idea for the proposed project. This is not a detailed investigation, but a quick assessment to ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2008-05-31 | Author:Dan S. Kennedy [Kennedy, Dan S.]

MAKING OTHERS’ MONEY DISAPPEAR, LEGALLY Steve Cohen is a magician. A millionaire magician. As far as I can tell, his tricks are rather common and easily duplicated by other magicians. ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-05-02 | Author:Rolf Jensen & Mika Aaltonen [Jensen, Rolf]

IF THE QUESTION IS MARKETING, THE ANSWER IS FAN MANAGEMENT In marketing, new ways of doing things come about gradually, as they should. Today is not like the popular TV ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2012-07-17 | Author:William "Skip" Miller [Miller, William "Skip"]

( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-04-17 | Author:Jim Holden & Ryan Kubacki [Holden, Jim]

1. The Ally is a strong advocate, committed to you and your company’s current and future success. He or she proactively assists you in any way possible, such as introducing ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2014-11-10 | Author:Ted Wright [Wright, Ted]

Swag One popular way to reward brand ambassadors is to load them up with swag. Hats, jerseys, bottle openers, jackets, whatever. I’ll tell you this: No one ever became a ...
( Category: Industries December 2,2017 )
mobi |eng | 2013-12-02 | Author:Patrick M Georges & Anne-Sophie Bayle-Tourtoulou & Michel Badoc

OFFER CUSTOMERS WHAT REALLY SUITS THEM CRM: an essential tool for improving knowledge of the customer Thanks to more affordable IT techniques and data storage tools, businesses have access to ...
( Category: Industries December 2,2017 )
mobi |eng | 2012-05-21 | Author:Ed Keller & Brad Fay [Keller, Ed]

Not a Mirror to the Real World If social media isn’t a sales tool, then what is its use for a brand? Social media executives and advocates will argue that ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2014-03-20 | Author:Keith M. Eades & Timothy T. Sullivan

“Looking.” The buyer is actively exploring ways to solve a problem or take advantage of an emerging opportunity. Vision state. The buyer has begun to form ideas for addressing a ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-10-14 | Author:Steven Rosen [Rosen, Steven]

Tip #16: Where There is Smoke There is an Inferno Sales reps have incredible autonomy and latitude in their jobs. They hold positions of trust but occasionally you will come ...
( Category: Marketing & Sales December 2,2017 )
mobi, epub |eng | 2016-02-22 | Author:Tim Sanders

CHAPTER 7 Cleaning Up After the ’Storm John Livesay built up a reputation at W magazine as a person of action, or more specifically, a flurry of postmeeting activity. Over ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2010-01-12 | Author:Bob Burg & John David Mann [Burg, Bob]

A few years after they met, Bob learned something astonishing about Greg: one of his clients was none other than the Big Kahuna! I knew I could probably come right ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-10-22 | Author:Adam Witty & Dan Kennedy [Witty, Adam]

EIGHT * * * HOW TO USE YOUR BOOK IN PERSONAL SELLING * * * By Dan Kennnedy As I’ve said elsewhere, it’s very beneficial not to be thought of ...
( Category: Small Business & Entrepreneurship December 2,2017 )